BankGiro Loterij Kluis Campagne
Overview
This 'big vault' campagne is about winning a total of € 5,1 million.
Role
I was the Senior Designer throughout the project cycle. From brainstorming, digital art direction, wire framing, prototyping, user testing, designing A/B tests, high fidelity flow designs and deliverables.
Year
2020
An A/B test we implemented for this campagne is asking a promotion code just before the IBAN field. With this promotion code you get a free month lottery subscription and a gift card worth € 15,-. The idea behind this test is the reciprocity principle. To see if more people just after getting the free month and the gift card filling out their IBAN number.
People received this promotional code by e-mail.
