Kimkoo®: Package Redesign & Digital Marketing Material

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Kimkoo: Package Redesign & Digital Marketing Material

This project represents a redesign on Kimkoo’s® Natural Jade Facial Roller Kit. My goal was to design a flip top lid that holds the additional roller information in a discreet pocket. I used a strong emerald green pallet with metallic gold ink and gold foil to decorate the package. A bellyband is used to keep the container closed and new labels were created for product content. The illustration of the rollers and gua stone were hand drawn and then digitized. They were used to decorate the outside of the package to elevate the status of the products.

Adobe Illustrator was used to create and digitize the illustrations, the die-cut of the package, the bellyband, and labels. It was then brought into InDesign where the overall layout took place. This was later rendered in Origami for visual overviews. Also created for this project was the cover, profile and post images for Facebook and Instagram to help promote the Kimkoo® Natural Jade Roller.

Print Items Includes:
· Complete package redesign
· Bellyband
· Two content labels

Digital Items Includes:

· All profile, cover and post images for
Facebook and Instagram posts, including
a Facebook advertisement with audience
and daily budget assessment