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Specifics Paper Company: Packaging & Marketing Material
Specifics Paper Company: Packaging & Marketing Material
For my Thesis at Drexel, I created a fictitious paper company, ‘Specifics’, with supporting marketing material to be given out at a trade or paper show. This package could also be sent out to designers by mail and includes many items that would be useful to help sell the paper; including a paper swatch book, a coffee table book, and a 3D pop-up leave-behind that designers could display on their desks. 

1920-1940 pin up girl art was used in the marketing campaign with the tag lines, “Paper you just want to touch” and “As each girl has their own unique personality, so does our paper”, giving human characteristics to paper products.

Print Items Includes:
· Bounded paper swatch book
· An informational coffee table book
· Four seasonal calendar pinups
· 3D paper pop up display with knock
  down construction. 
Specifics Paper Company: Packaging & Marketing Material
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laura schetzsle

Specifics Paper Company: Packaging & Marketing Material

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Published: