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The Goonies: Poster Redesign & Marketing Materia
The Goonies: Poster Redesign & Marketing Material
The Goonies is an action, adventure movie directed by Richard Donner, which is based on a story by Steven Spielberg, made in 1985. It is about a group of young misfits called “The Goonies” who discover an ancient map, and set out on an adventure to find a legendary pirate’s long-lost treasure in order to save their homes. My task was to redesign a poster for a re-release of the movie. 

Photo manipulation through Photoshop was heavily used in the main movie poster and billboard. The skull was made out of several different pieces, and the coins in the background needed to be multiplied and cloned together. Old paper cracks were then layered over top to give it a worn in feeling. All of this was then brought into InDesign where it received typography and final layout.   

Print Item Includes:
· Movie posters
· Movie billboard
· Promotional sticker page
Original Sketches
Movie Poster Redesign
A second redesign of “The Goonies” movie poster can be seen here to the right. A more illustrative approach was taken and I played with negative space of the skull to create tension. I then layered the illustration of the silhouetted skull onto an old map and tried different color combinations to get the right aesthetics. 
Street Poster 
Promotional Stickers
Along with the movie posters, stickers were also made as promotional hand out material to get the fans excited about the rerelease. I took familiar quotes along with famous icons from The Goonies movie, and illustrated people, pirates, and sayings.
Digital Promotion
The Goonies: Poster Redesign & Marketing Materia
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laura schetzsle

The Goonies: Poster Redesign & Marketing Materia

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