FUKUMARU 福丸，这个品牌名来源于一个美好的真实故事《美佐绪与福丸》。故事中的主人公美佐绪老奶奶与它的宠物猫相依相伴，带给无数人真挚的感动。正如同这个故事给人带来的感受一样，福丸致力于通过自然、健康、真诚的产品，创造一个“人与宠物和谐共生”的温暖世界。
The brand name of FUKUMARU comes from a beautiful true story "Misao the Big Mama and FUKUMARU the Cat". Like the feeling brought by this story, FUKUMARU is committed to creating a warm world of "harmonious coexistence between people and pets" through natural, healthy and sincere products.
FUKUMARU 的视觉识别是一个猫爪，它的外形让人联想到猫爪圆圆的轮廓，以及中间可爱的肉垫。同时，这个图形也是一个小屋的“门”，代表福丸的品牌理念：“人与宠物和谐共生”。我们为福丸找到了这个非常契合的图形，并为它创造了一系列延展。
FUKUMARU's visual identity is a cat's paw. Its shape is reminiscent of the round outline of cat claw and the lovely meat pad in the middle. At the same time, this figure is also the "door" of home, representing the brand concept of FUKUMARU: "harmonious coexistence between people and pets". We found this very suitable figure for FUKUMARU and created a series of extensions for it.
PRODUCT VIDEO BY DxD STUDIO
CAT MODEL：MOYA
PRODUCT VIDEO BY DxD STUDIO
BOWL DESIGNED BY FUKUMARU
FUKUMARU Visual Identity
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DxD STUDIO
Creative Director : Jo , Jan
Brand Designer : Carmen
Photography : Dubi , Jan
Video : Jan
Product Design : FUKUMARU
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WeChat : 100009628
