With 90 years tradition in the food business, Heinz brought a great innovation to Brazil: Heinz Baby Food, with the first self-service package for babies. The pieces follow the conceptual drive: "Feeding The New Generation", that means since nowadays kids are different, the way we feed them has to change as well.
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Com mais de 90 anos de tradição no ramo de alimentação, Heinz trouxe uma grande novidade ao Brasil: As Papinhas Heinz, com a primeira embalagem self service para bebês. As peças tiveram o drive conceitual "Alimentando a Nova Geração", que significa que essa geração é diferente e, portanto, a maneira como ela se alimenta também deve ser.
Agency: Pong Dynasty DA: Elvis Benicio, Bruno Castelotti Video/Photo: The Kumite
![heinz Papinhas babyfood Food baby](https://mir-s3-cdn-cf.behance.net/project_modules/1400/db72b312355543.5634819397db8.png)
![heinz Papinhas babyfood Food baby](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ef21a012355543.563481936d017.png)
![heinz Papinhas babyfood Food baby](https://mir-s3-cdn-cf.behance.net/project_modules/1400/29576412355543.56348193add8f.png)
![heinz Papinhas babyfood Food baby](https://mir-s3-cdn-cf.behance.net/project_modules/1400/594dc612355543.5634819375240.png)
![heinz Papinhas babyfood Food baby](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b84dc912355543.56348193b329b.png)
![heinz Papinhas babyfood Food baby](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8992a012355543.56348193ce6d1.png)
![heinz Papinhas babyfood Food baby](https://mir-s3-cdn-cf.behance.net/project_modules/1400/73866812355543.56348193c610c.png)
![heinz Papinhas babyfood Food baby](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4bcfbe12355543.56348193aba8c.png)
![heinz Papinhas babyfood Food baby](https://mir-s3-cdn-cf.behance.net/project_modules/1400/590e1f12355543.563481938b031.png)
BabyMachine
Partindo do conceito de que essa geração é esperta, surgiu a ideia de um jeito de provar que eles podem pegar suas próprias papinhas. A BabyMachine funciona quando a criança deposita sua chupeta através da porta fazendo com que a máquina despeja uma Heinz Papinha.
![heinz Papinhas babyfood Food baby](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f628a812355543.56348193a1caf.png)
![heinz Papinhas babyfood Food baby](https://mir-s3-cdn-cf.behance.net/project_modules/1400/99d0da12355543.56348193b9bb1.png)