The task
A new soon-to-be international e-shopping platform was going to be launched in Lithuania. It allows its customers to select from all items they would usually find in a shopping mall. In other words, it puts the whole shopping mall online. We had a task to create branding for it: a logotype and all stationery.
Problem
As the name of a brand is a Lithuanian word and does not have an international association with e-shopping, we had to come up with the logotype idea which would embody the whole idea of easy shopping and a lot of customisation opportunities that are waiting for customers online.
Solutions
We created a logotype with a switch in it as a symbol of the internet and the ability to choose from various shopping and delivery options that TROBOS gives to its customers. Also, we have chosen vivid vibrant colours to attract the attention of the audience and to characterise the brave character of the brand.
WHAT'S GOLDEN?
A symbol that replaced one of the O letters of the brand name in the logotype, incorporates
two features of the brand in one and can be a stand-alone logotype in the future.
two features of the brand in one and can be a stand-alone logotype in the future.
Strategy: Toma Stasiukaitytė, Mantas Velykis
Art direction: Ernesta Vala
Graphic design: Ernesta Vala, Mantas Lukoševičius
Project Manager: Eglė Paliulienė
Art direction: Ernesta Vala
Graphic design: Ernesta Vala, Mantas Lukoševičius
Project Manager: Eglė Paliulienė
Product photography: Edgaras Marozas
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