Task & Challenge
Urban Hub is a stock office complex, unique because it offers storage, commercial and office spaces in one place. Moreover, it is strategically placed in convenient locations, with broad infrastructure for successful business development and expansion. The stock office segment is gaining significance in an industrial real estate market. Many players are entering the market, therefore building a distinctive and long-lasting branding is essential.
Solutions
The brand name is Urban Hub, but the logo puts the focus on the word HUB to convey the main message – it is a hub, a central place where business get accelerated.
We created an identity capturing the ambitious, energetic character of the brand. The concept is based on the idea that Urban HUB is a place to jump-start your business if you are based here. Animation of a bouncing ball, jumping and taking a leap forward is used to express this idea.
Bright, vibrant colours, bold typography and a system of flexible layouts create an identity system that has ambition and growth at its core.
We created an identity capturing the ambitious, energetic character of the brand. The concept is based on the idea that Urban HUB is a place to jump-start your business if you are based here. Animation of a bouncing ball, jumping and taking a leap forward is used to express this idea.
Bright, vibrant colours, bold typography and a system of flexible layouts create an identity system that has ambition and growth at its core.
What's Golden?
Vibrant identity with a bouncing animation encourages to take a leap and jump-start your business.
Credits:
Strategy: Toma Stasiukaitytė
Strategy: Toma Stasiukaitytė
Art direction&Design: Gabija Platūkytė-Azarevičė, Julija Stasiulaitė,
Project Manager: Lina Petrauskaitė;
Project Manager: Lina Petrauskaitė;
