The task
A company managing few retail clothing stores in Lithuania decided to create an online shop where customers could find all their assortment in one place. We were asked to create a brand name, a logotype and branding for the newly created brand.
Problem
We had to come up with a name that would depict the possibility to find different outfits easily. It also had to stand out among other clothing e-shops as the market is quite tough, yet modest.
We had to come up with a name that would depict the possibility to find different outfits easily. It also had to stand out among other clothing e-shops as the market is quite tough, yet modest.
Solutions
We came up with a name Soulz, representing all the different needs.
Created logotype has different touches for each letter, making it unique as your shopping experience. Moreover, we created a modern visual identity in vivid colours with neon details. Such a bold and distinctive style lets the brand to stand out in the modest competitive market.
We came up with a name Soulz, representing all the different needs.
Created logotype has different touches for each letter, making it unique as your shopping experience. Moreover, we created a modern visual identity in vivid colours with neon details. Such a bold and distinctive style lets the brand to stand out in the modest competitive market.
What’s Golden?
Soulz gives their customers unlimited possibilities to form their style. That is why we it was the main inspiration for our logotype, represented by carefully crafted custom created sans serif typography. These characters (letters) convey creativity in which every person can form their unique style.
Soulz gives their customers unlimited possibilities to form their style. That is why we it was the main inspiration for our logotype, represented by carefully crafted custom created sans serif typography. These characters (letters) convey creativity in which every person can form their unique style.
