ACTIVATION
= 激 活 =
What is activation? Set off, remake, start? Or everything?
Are you looking forward to use a switch to start a whole new journey again?
So we use retro organs to carry the past, and neon colors to express our fantasy about the future
激活是什么？出发、重制、开始？抑或是所有事？
你是否期待用一个开关，再次整装开启一段全新的旅程
所以我们用复古的装置承载过去，用霓虹色表现对未来的幻想
At the beginning of the year, We made the showreel title of Didi CDX 2021. This version is considered to be a Director extended one. The visual style and elements have also followed the trend of cyberpunk. Just over halfway in 2021. I wish everyone have a breakthrough in self-activation.
年初，我们制作了滴滴CDX 2021 showreel title。这个版本可以看作是导演加长。 视觉风格和元素也没免俗的追了赛博朋克潮流。 2021年刚过半，祝大家在自我激活上有所突破。
Storyboard
At first, I hoped to start with a retro tape drive, then insert the disk of the old PC, and then to the start button. Later, this part was cut out due to time constraints.
Launch Time： 2021.1
Storyboard: jiming
Art Director: cosmo
Model: cosmo/bao
Render & Motion: cosmo/bao
Compositing & Music: cosmo
Art Director: cosmo
Model: cosmo/bao
Render & Motion: cosmo/bao
Compositing & Music: cosmo
THANKS
谢谢观看
