Campaign for Dublin City University's annual open day
Campaign created around vox pops of DCU students which were hand lettered and animated.
Agency: DDFH&B
Creative Director: Darragh Julian
Copy Writer: Ted Barry
Animation House Piranha Bar
Animator: Alexis Morand
Usage: Cinema, online, press and outdoor
![hand drawn type HAND LETTERING type illustrated Script billboard press campaign Fun whimsical limited palette organic drawn sketched](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/95bf4e12270473.56266132c0b6f.jpg)
Press ad
![hand drawn type HAND LETTERING type illustrated Script billboard press campaign Fun whimsical limited palette organic drawn sketched](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/36282d12270473.5626611d18146.jpg)
![hand drawn type HAND LETTERING type illustrated Script billboard press campaign Fun whimsical limited palette organic drawn sketched](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/43fbaf12270473.5626611d11285.jpg)
rough
![hand drawn type HAND LETTERING type illustrated Script billboard press campaign Fun whimsical limited palette organic drawn sketched](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/eb6b4112270473.56266131c50c8.jpg)
final 48sheet artwork
![hand drawn type HAND LETTERING type illustrated Script billboard press campaign Fun whimsical limited palette organic drawn sketched](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9b36e712270473.56266120b4803.jpg)
48sheet Billboard
![hand drawn type HAND LETTERING type illustrated Script billboard press campaign Fun whimsical limited palette organic drawn sketched](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/eeaca112270473.56267ec94a10f.jpg)
I felt it was important for the overall effect for all the type to be hand lettered, right down to the URLs
![hand drawn type HAND LETTERING type illustrated Script billboard press campaign Fun whimsical limited palette organic drawn sketched](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5fa47712270473.56267e6de4d71.jpg)
The client, DCU, were very good in allowing me to create a hand crafted version of their logo:)
The hand lettering was also animated for cinema by Piranha Bar
The wonderful animation is by Alexis Morand in Piranha Bar
Below are the set-ups for the indvidual scenes that make up the 20 sec animated ad above. All were handed over as layered photoshop files to the animator... he did the rest (thanks Alexis) :)
![hand drawn type HAND LETTERING type illustrated Script billboard press campaign Fun whimsical limited palette organic drawn sketched](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/dc2d5e12270473.562661207ceef.jpg)
I am Success Story
![hand drawn type HAND LETTERING type illustrated Script billboard press campaign Fun whimsical limited palette organic drawn sketched](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4b248012270473.5626611d12332.jpg)
DCU Open Days
![hand drawn type HAND LETTERING type illustrated Script billboard press campaign Fun whimsical limited palette organic drawn sketched](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f874f012270473.5626600b34597.jpg)
I'm Ready
![hand drawn type HAND LETTERING type illustrated Script billboard press campaign Fun whimsical limited palette organic drawn sketched](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6216e612270473.5626613223e30.jpg)
Hitting Books and Nails on the Head
![hand drawn type HAND LETTERING type illustrated Script billboard press campaign Fun whimsical limited palette organic drawn sketched](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5a171512270473.5626600b5d9e8.jpg)
A Breath of Fresh Air
![hand drawn type HAND LETTERING type illustrated Script billboard press campaign Fun whimsical limited palette organic drawn sketched](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c8a46612270473.562661426f01e.jpg)
The Dark Horse
![hand drawn type HAND LETTERING type illustrated Script billboard press campaign Fun whimsical limited palette organic drawn sketched](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e9512812270473.562660e89263b.jpg)
On the Crest of a Wave
![hand drawn type HAND LETTERING type illustrated Script billboard press campaign Fun whimsical limited palette organic drawn sketched](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e6d86312270473.56266120275a4.jpg)
I'm Not Ivory Towers