Camberwell Packaging
As a component of our Camberwell Cannabis overall brand design project, Kevin Cantrell Studio and Satellite developed a comprehensive and adaptive packaging system allowing the brand to flex authentically into a variety of product segments: wellness, sports recovery, women’s beauty, men’s grooming, grocery, and more. Our design inspiration for the packaging came from Modern American Cannabis Apothecary. Our muse was dual, nurturing lions sharing the bounty of cannabis to protect the prides of family, friends, and work partners.
Credits
Client: Camberwell, Creative Direction & Design: Kevin Cantrell, Brand Strategy & Copywriting: Erik Attkisson, Typography Consulting: Andrei Robu (typeverything.com), Photography Direction: Miguel Cano, Interactive: Ryan Mendes
