Dulis ECO line campaign

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BRIEF

Dulis had quite a year trying to establish itself as sustainable brand of shoes, designed and crafted for the little ones, while retaining its edgy 90's inspiration.

On Spring of 2021, Guilherme, brand manager, approached Bavaroise to build digital campaign called “Choose well make it last” using illustration to show consumers the focus on new sustainability goals and initiatives like launching this new limited ECO LINE crafted from a variety of leftovers and a new design using more planet-friendly materials as part of an effort to highlight their dedication to circularity.

IDEA

Inspired by the 90's, we’ve developed a brand illustration style to capture the soul of their culture and vision. Bavaroise created a "gang" of young animals playing in a tree house as the main concept for the campaign and brought them to life through animation.

Dulis needed content that could communicate the benefits of the new products in a fun way, and most importantly, relate what the brand stands for. The challenge for Bavaroise was creating an illustration personality that captures the Dulis essence at same time it tells a little story (through "swipe content" and unique images) of each character.