茶の書：茶品牌和包裝設計

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茶の書：茶品牌和包裝設計

TIME FOR TEA: BRANDING & PACKAGING DESIGNS OF TEA

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茶風行全球，貫通中西，佔據著消費飲料市場的重要地位。設計師怎麼樣才能設計出既暢銷又有範的茶產品呢？
《茶の書》精選全球75位傑出設計師和設計公司的近百款優秀茶品牌和包裝商業實例，全方位剖析各種茶品牌和包裝的配色策略、外型結構、視覺要素和材質選擇。
縱覽案例之餘，《茶の書》獨家邀請專業學者撰文，讓您系統地了解中國茶包裝的發展史和現代茶包裝的設計秘訣。

Tea is popular in the East and West and occupies a vital position in the consumer beverage market. How can designers design tea products that are both saleable and fashionable?

TIME FOR TEA selects nearly 100 excellent tea branding and packaging design cases from 75 outstanding global designers and design agencies with deep analyses of the colors, structures, visual elements, and materials.

Besides, TIME FOR TEA exclusively invites professional scholars to write articles, allowing you to systematically understand the development history of Chinese tea packaging and the design secrets of modern tea packaging.

210 mm × 285 mm, 244 pages

Paperback, Chinese

ISBN:978-988-74492-6-3 Click the ISBN to purchase

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