CHANGHONG booth at CES 2020, Las Vegas
The new trade show exhibit integrates over 300 products into one communicational show concept, and turning the Changhong's brand space at CES show into a unique emotional experience. The products form a special cubic rooms, connected by message "Welcome to the new bright era". The focal point of communication between visitor and brand is the central area designed fo ChiQ TVs in a special Design serie. Visitor is surrounded by multiple bright flat colorful surfaces, synchronously changing their color, that transforms cubic architectural forms into live Theater of Life scenography.
Designed specially for EXPO-ONE, Beijing, China.
Floor projection in the area of business solutions attract the attention and offer the simple interraction, that let visitor to catch the square elements on the floor following the mosaic path
Air conditioner and care devices area is clean and clear with soft touch of high technological graphics and textiles with rich textures
The hero product is the vertical air console with the ibuilt voice control technologies is placed inside the special "camera" with the noise isolation materials. That lets visitors experience the benefits of hands-free voice control air-devices.
Quick look onto the panel of smart tv-sets with integrated services such as Android TV, Amazon Prime and Roku-TV. Strong position of Changhong as a partner for streaming services is demonstrated on its latest and most advanced ChiQ LED panels.
View on the central area, focused on interconnected hi-tech devices, combined into the Smart Home eco-system. The main idea is to demonstrate the real situation of the living room interior with a number of common electronic devices, decorations and furniture.
Business solutions area includes the huge standing touch-screen panels, graphical led screens and AMOLED modules that could create the Video-walls. Additional monitors are placed on a separate stand
The view to the colorful lifestyle products from Changhong brand includes fridges, climatisation devices and unqie tv sets from the C&C serie.
Some pictures from Las-Vegas, USA, demonstrating the realized project with some minor changes and adaptation to the actual product presentation line
The simple floor plan demonstrates the location of different product areas and enclosed business communications are with additional product displays and three separated meeting rooms
In conclusion I want to thank entire Expo-One Team (China) for a super effective collaboration and professional communication
