An Open Understanding for CoinGift
The Brief
Gifting Bitcoin should be simple. We were asked to create an identity that matched the experience of CoinGift whilst setting trust and approachability for any age group.
The Project
Taking direction from the process of exchange we set an identity that could feel distinct in a crowded market that often points to something less approachable. At an early stage of their life, CoinGift needed a base set of assets to move forward and grow with from animation to stock photography direction that could take them to their next stage of development as a business.
