An Open Understanding for The Harper Group
The Brief
Define the visual identity of the complete hospitality offering.
The Project
With a vision to scale, the founders at Harper brought us onboard to define the visual structure of their existing offering and provide a brand design language they could grow with across multiple verticals.
After defining a new core identity, grounded in the architecture of their founding founding hotel we set out individual toolkits for each wedding venue, complete with unique attributes to work independently or as a group.
