![art direction branding design graphic design identity Music Festival nigeria typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c1328d121257885.60c2010102e10.jpg)
FLYTIME MUSIC FESTIVAL 2021
Building upon the success of Flytime Music Festival’s 2019 edition and navigating the unique circumstances of 2020, we were tasked by Flytime Promotions
to develop a cohesive identity for the 2021 festival and beyond.
Considering the evolving landscape of entertainment and the need for multi-platform
adaptation (both physical and digital), we drew inspiration from Nigeria’s vibrant culture.
The visual identity reflects this through a kaleidoscope of eclectic patterns and a pulsating
neon palette, capturing the essence of the festival: a celebration of Nigerian culture’s joyful spirit, fresh energy, and forward-thinking music scene.
![art direction branding design graphic design identity Music Festival nigeria typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6fa93f121257885.60c223d3934db.jpg)
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![art direction branding design graphic design identity Music Festival nigeria typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/aaebe0121257885.60c201010359e.jpg)
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![art direction branding design graphic design identity Music Festival nigeria typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ad1d64121257885.60c21a7e9bf96.jpg)
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![art direction branding design graphic design identity Music Festival nigeria typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ba1b94121257885.60c22cbd77528.jpg)
![art direction branding design graphic design identity Music Festival nigeria typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/978867121257885.60c22cbd77c81.jpg)
![art direction branding design graphic design identity Music Festival nigeria typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a3e112121257885.60c22cbd78338.jpg)
![art direction branding design graphic design identity Music Festival nigeria typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/76e36d121257885.60c22f06d25b9.jpg)