Rebranding A/V Campaign
From the very beginning, Freshly Cosmetics has been driven by love. The company set out to create natural, toxin-free alternatives that cared for both people and the planet.
For Freshly, love was a fundamental ingredient in their formula,
and it was time to elevate it to the forefront. For their rebranding, we were tasked with crafting
an audiovisual piece that embodied their new slogan: Science Works Better With Love.
For Freshly, love was a fundamental ingredient in their formula,
and it was time to elevate it to the forefront. For their rebranding, we were tasked with crafting
an audiovisual piece that embodied their new slogan: Science Works Better With Love.
Science Works Better With Love
To capture the essence of their new brand identity, the spot features a Funky Alchemist on a mission to uncover the common thread that binds all the characters. From the shower to the bedroom, she embarks on a journey of discovery, ultimately uncovering that love is the secret ingredient that transforms every aspect of life.
End-to-end Production
In collaboration with creative director Roger Ruppmann, we brought this vision to life. Our team of writers, actors, designers, and producers crafted a vibrant and enchanting world, bringing the various characters to life. The piece was translated into seven languages: English, Spanish, Catalan, German, French, Italian, and Portuguese, ensuring that Freshly’s message of love and science resonated with audiences worldwide. No matter what language you speak, Freshly’s science & love will sweep you off your feet.
Credits
Client: Freshly Cosmetics // Production Company: The Others // Creative Direction: Roger Ruppmann // Art Direction: Las Coleccionistas // DOP: Sergi Iracheta
Casting: The Others // Set Construction: Antoni Castells // Set Decorator: Marta Ruiz // Makeup: Daniela Trapasso // Styling: Marta Gil // Editing: Arturo Tortolero
Graphic Design & Animation: The Others // Color: Artic // Audio: The Others
Client: Freshly Cosmetics // Production Company: The Others // Creative Direction: Roger Ruppmann // Art Direction: Las Coleccionistas // DOP: Sergi Iracheta
Casting: The Others // Set Construction: Antoni Castells // Set Decorator: Marta Ruiz // Makeup: Daniela Trapasso // Styling: Marta Gil // Editing: Arturo Tortolero
Graphic Design & Animation: The Others // Color: Artic // Audio: The Others
