CHESTER CHEETAH: Unlocking Mischievous Fun
Chester is the Instigator of Mischief. And he, like Cheetos, is different than the rest.
He isn't Tony the Tiger, or the Cheerios honeybee. He has attitude and swagger, and he appeals to both kids and adults.
He is the epitome of COOL.
Helping to ensure that Chester always stands out from other mascots, and continues on his mission to create more unconventional creative and messy ways to play, has been the mission of artist Lincoln Durham over the past years.
Lincoln has designed, illustrated, created in 3D, and animated Chester, bringing this character to life with creativity, and brand perfection. Lincoln infuses his cool creative sensibilities into this iconic character and it is this creativity that we are excited to bring into the fold at Alice Blue.
CHESTER CHEETAH: Bon Appe-Cheetos
For all the Cheetos fans out there who find that neon-orange cheese dust irresistible, we've got good news: Chester Cheetah just launched his first-ever cookbook, and yes, the crunchy snack is an ingredient in every single recipe.
PepsiCo, the umbrella company for Frito-Lay, which owns Cheetos, announced the limited-edition, "Bon-appe-Cheetos: A Holiday Cookbook by Chester and Friends," on Thursday. The aptly titled collection of dishes includes 22 different recipes to satisfy any type of Cheetos craving during the holidays.
Lincoln worked with The Marketing Arm, and photographer Rusty Hill to design and create the visual imagery for this holiday release of every Cheeto lovers dream Cookbook. Such recipes as 'Mashed Paw-Tatoes', 'Purrfect Popcorn Balls', and 'Cheeto's Mountain Dew Mule' created an immediate sensation and produced a huge social media following, where consumers posted photos of recipes and cheezy snacks.
Check out more of those recipes at https://www.moresmileswitheverybite.com/
Here's to orange fingers everywhere!
HOLIDAY CHESTER
Popcorn tins are a classic gift for the holidays. People of all ages love to open up a tin filled with assorted flavors. The Cheetos Holiday Popcorn Tin was offered exclusively at Walmart and Chester was the star front and center. The thing with these popcorn tins is that they don’t necessarily require anyone to actually break out the wrapping paper. And even Chester is on that idea, as this tin is certainly festive enough in its own way thanks to our favorite cheesy cat wearing a Santa hat while he throws handfuls of popcorn in his mouth.
Playful, Funny, and Cool. Chester is here to stay!
Alice Blue Production Company
Character Design: Lincoln Durham
Character Modeling: Lincoln Durham
Light, Render, Post: Lincoln Durham
Light, Render, Post: Lincoln Durham
Character Animation: Lincoln Durham
VO Talent: Max Koch
Illustration: Lincoln Durham
Agency: Various
Client: Frito Lay / Pepsi
Agency: Various
Client: Frito Lay / Pepsi
