Southern Comfort - So Tasteful
Who says a man in a couture bottle suit can't be tasteful? Such was the inspiration for Sazerac Company's Marketing Team as they brainstormed a new era of advertising for Southern Comfort. Alice Blue immediately saw this as a chance to combine beautiful cinematography with laugh out loud comedy, helping re-define the brand's signature style. Tapping into the Comedy chops of our production partner, Spang TV, this spot blends the renewed and refined So Co brand with its fun and youthful past.
Behind the Scenes
Alice Blue Production Company, in joint Partnership with Spang TV
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Client: The Sazerac Company
Creative Director: Tom Able
VP Marketing: Amy Remley
Director: Jonathan Zames
Executive Producer: Meredith Ott/Alice Blue
Executive Producer: Melanie Cox
Line Producer: Danny Caporaletti
Costume Designer: Sam Hill Studio
Casting: Atlas Talent
Lead Actor: David Arquilla
Editorial: Joe Rappa
Color Grading: Jeremy Stuart
Sound Design: Overcoast
