Lashmere is a petite eyelash beauty parlor located at the heart of the city, the tonality of the brand is kept to a discreet minimum with minimum visual disturbance, maintaining carefree straight-forwardness, presented by the “burden-free” color palette. The wordmark is designed to be distinctive with its ligature of letter “H” and “M” which also gives its unique form resembling eyelash curves and angel’s wing as seen on the brand symbol.
