CECE - BIRD'S NEST BEVERAGE #2
CECE started in Malaysia in 2007 with the founder’s passion to deliver high quality bird’s nest beverage that is suitable for health consumption. For more than 13 years, CECE is favoured by young women and pregnant mothers as a beauty tonic. The brand identity that was created for CECE features a cool colour palette and a figure of a female character portraying the modern lady. The logo is made up of a female portrait, presented in an oval-shaped picture frame, surrounded by the allure of classic serif typeface spelling out the brand name.
The charming identity of CECE extends to a series of portraits of the same female icon doing different daily activities such as reading a book, using a smartphone, drinking water, and simply taking care of herself to stay healthy and youthful.
The word “CECE” originated from “yat see see”, which literally means “shreds” in Cantonese. Its meaning is two-fold: It is symbolic of the nest-building activity by the swiftlets whereby strands of bird saliva is used to build the nest. It is also about the process of cleaning the bird’s nest whereby manual labour is acquired to do quality control, inspecting the bird’s nest strand by strand before the product goes to market.
Client / CECE
Art Director / Jay Lim
Illustrator / Michelle Ku
Designer / Khim & Xin Ning
Photographer / Marcus Chan
