Stožer Agency's profile

Croatian Red Cross - Stop Human Trafficking

It's always inspiring to wrap up your mind and hands in anykind of humanitarian project. Purpose of this Croatian Red Cross project was to inform public about most common hoax methods involving Human Trafficking. Our job was to develop concept and promo material that will create buzz and more importantly to educate people. Fact is that Croatia has a large part of population without a job. So to keep people interested we created fake company and fake promo pamflet of company called Easy Job. After classic corp intro you can check available jobs. All jobs are in fact fronts for Human Trafficking which becomes obvious when you get a chance to see the whole picture. 
 
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Uvijek je inspirativno kada dobijete priliku kreirati ideje i koncepte za humanitarni projekt. Cilj ovog projekta Hrvatskog Crvenog križa je bilo informiranje javnosti o najčešćim metodama trgovanja ljudima. Naš dio zadatka je bio razviti koncept i promo materijal koji će zainteresirati i još važnije educirati javnost o ovom problemu. Činjenica je da je u Hrvatskoj veliki broj nezaposlenih. Upravo iz tog razloga ljudi sve češće potežu za bilo kakvom prilikom koju vide na tržištu. Kreirajući lažnu tvrtku i brand pod nazivom Easy Job, kroz materijal je moguće pregledavati poslove iz njihove ponude. Svaki ponuđeni posao je zapravo lažni što postaje očito prelistavajući brošuru i pogledom na "cijelu sliku". 
Croatian Red Cross - Stop Human Trafficking
Published:

Croatian Red Cross - Stop Human Trafficking

Croatian Red Cross - Stop Human Trafficking project Client: Red Cross Croatia Stožer - Creative Direction, Art Direction, Graphic Design Vanja V Read More

Published: