Be-terna, one of the IT leaders in the domain of a business solutions, made a merger with regional company Adacta. We were approached with the task to create full visual identity of this merger while still using logotype Be-Terna already had. Taking in a consideration style of the main logo, we chose new color and came up with the element we called Pink Moon that became integral part of this new identity. Based on that starting point full visual identity was created and born. Building up on additional copywriting "spice" and color we picked up as main color for the brand we were able to branch out in solution that could easily be integrated into company communication and materials. 

In addition to visual identity, one additional task was to create communication idea for recruiting new employees. We created a phrase "Be-You" that was used to communicate one of the major value Be-Terna has, originality and individuality of it's employees. Be-Terna took our solution for visual identity and build up from there with it's in-house team to create amazing new graphic solutions for different scenarios. For us it's a joy to check from time to time how this identity further evolves.

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Be-Terna, jedna od vodećih IT kompanija koja razvija razna poslovna rješenja, je sklopila ugovor sa regionalnom tvrtkom Adacta. Nama su prišli sa zadatkom da razvijemo potpuno novi vizualni identitet koji bi obilježio ovo spajanje. Od postojećih elemenata zadržan je jedino Be-Terna logotip. Uzimajući u obzir stil logotipa, definirali smo novu boju i stvorili element koji smo nazvali "Pink Moon" koji je postao integralni dio novog vizualnog identiteta. Dodatno smo obogatili identitet sa copywrite intervencijama i definiranjem stila nove boje i elemenata kako bi se kompanija mogla što agilnije postaviti u svojoj komunikaciji prema potencijalnim klijentima.