Dell XPS 13 is a notebook with main focus on razor sharp clean screen and very thin case. So, when we had to create idea to promote it on a event, our first instinct was to connect it somehow with retro razorblade. More so when we saw photo of the notebook shot from a side. We came up two taglines: Razor sharp & Razor slim to promote it's main specs...and created functional barber shop around it. Why not. Team of barbers from "Green Deco" studio installed pop-up shop, we had two hostesses for direct contact and everyone got free haircut & beard trim. This Dell promotion was part of Microsoft events, WinDays15 and NT conference 2015.
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Dell XPS 13 je laptop koji se ponosi svojom ultra oštrom slikom i svojim tankim kućištem. Stoga kada smo trebali osmisliti ideju kako ga promovirati na eventu, naš prvi instinkt je bio nekako ga povezati sa retro britvom. Posebno kada smo vidjeli fotografiju računala iz "profila". Kreirali smo dva slogana: Tanak kao britva i Oštar kao britva, s kojima smo promovirali glavne značajke...i oko cijele priče složili funkcionalnu brijačnicu. Zašto ne. Salon "Green Deco" je instalirao pop-up brijačnicu, dvije hostese su bile zadužene za direktnu promociju, a sudionici su dobili gratis frizuru i uređenje brade. Ova Dell promocija je bila dio Microsoft WinDays15 konferencije i NT konference u Sloveniji.
