SuperValu - Freshly Prepared By SuperValu | TV 

Super Valu's Fresh From range is made from, you guessed it, fresh produce. To illustrate the quality of this food all the way back to its original ingredients, we showed the journey in reverse. This would be the beginning of what we would later call the extended Musgraves Cinematic universe, where we used different techniques to show different products coming from their source, as seen in 'The Bread Adventure' further down. 

ECD: Des Creedon 

Copywriter: Matthew Moss

Art Director: Leona Smyth 

Senior Art Director: Paul Arthurs