We’ve all been there… first in a long line for the bus, people behind you shuffling awkwardly, as you frantically search the deep and cavernous depths of your handbag and/or pockets for exact change in bus fare. TFI aims to remove change from the equation with the new TFI Go App.
The out of home ad is brought to life by 3D artist Aleksandr Kuskov and re-imagines the all-too-familiar journey we’ve all gone on when taking the bus, the search for change. The new TFI Go App allows you to cast aside your spare change, and buy journey tickets at a reduced price.
The app answers a genuine gripe for travellers as we shift into a cashless-world. The campaign touches on a very simple insight - as the world becomes more digital, spare change becomes harder to find. The ad resembles a scene from Indiana Jones, with the eponymous change looking like an archaeological discovery of a bygone era.
The cross channel campaign consists of OOH ads and a radio spot, taking us on a journey to the centre of the couch for coins, and a social campaign driving awareness and downloads for the app.
The out of home ad is brought to life by 3D artist Aleksandr Kuskov and re-imagines the all-too-familiar journey we’ve all gone on when taking the bus, the search for change. The new TFI Go App allows you to cast aside your spare change, and buy journey tickets at a reduced price.
The app answers a genuine gripe for travellers as we shift into a cashless-world. The campaign touches on a very simple insight - as the world becomes more digital, spare change becomes harder to find. The ad resembles a scene from Indiana Jones, with the eponymous change looking like an archaeological discovery of a bygone era.
The cross channel campaign consists of OOH ads and a radio spot, taking us on a journey to the centre of the couch for coins, and a social campaign driving awareness and downloads for the app.
