Barcelona Innovation Coast is an opportunity to consolidate the city of Barcelona as a capital for innovation in southern Europe, helping attract and mobilise resources for a sustainable and competitive local economic development model.
The public-private nature of the BIC will be reflected in the participation of universities, research centres, clusters and businesses from home and abroad, seeking to promote mobility, energy, technology, digitalisation and health as strategic sectors.
To effectively represent the Barcelona Innovation Coast as a space of the future, a territory of opportunities, we created a set of visuals that combine mixed graphic languages, 3D designs and typography inspired by the keywords dynamic, creative, inspiring, collaborative, investigate, & discover, together in a film which translates the ambition of this project driven by a better future for the city of Barcelona.
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Client : Ajuntament de Barcelona
