SmartSweets New Year, New You 2020 Campaign: Happy You Year
SmartSweets is challenging the candy aisle by offering delicious candy, without all the sugar. To kick off 2020 on a positive note, we decided to flip the season of resolutions on its head. We wanted to depict our audience in a celebratory way that challenges the season of self restraint, diets and punishment. Happy You Year, no resolutions required.
ART DIRECTION & PARTIAL EDITING: MICHELLE LEGGATT • PHOTOGRAPHY: GABRIEL CABRERA
