ART DIRECTION, ILLUSTRATION & DESIGN
SmartSweets Peach Rings Launch Campaign
SmartSweets is challenging the candy aisle by offering delicious candy, without all the bad stuff. The mission is simple: Kick Sugar, Keep Candy. SmartSweets wanted to treat the 2019 launch of their new Peach Rings as a kick-off to summer.
🍭 DESIGNED IN-HOUSE AT SMARTSWEETS • PHOTOGRAPHY BY KORNELIA KULBACKI
Product Launch Kit
To celebrate the new product, Peach Ring Kits were made available to online shoppers. The kit included items that built the summery atmosphere around the launch, including sticker sheets, lip balm, postcards, keychains and water bottles.
Our goal in all digital marketing was to create a visual break in content that (1) highlighted the visual identity of Peach Rings and (2) teased the new product before release, encouraging followers to engage.
On Instagram, a collage-style grid was designed as an explorable launchpad for this new product. There was a full "Peach Ring Takeover" for 2 weeks, offering content ranging from giveaways and relatable content (ie. memes) to purely educational posts, all with the objective of shareability.