ART DIRECTION, ILLUSTRATION, PACKAGING & DIGITAL DESIGN
SmartSweets Red Twists Launch Campaign
SmartSweets is challenging the candy aisle by offering delicious candy, without all the bad stuff! The mission is simple: Kick Sugar, Keep Candy. The launch of Red Twists fell at the beginning of winter (in 2020), so it was treated as a celebration of all things cozy!
An exclusive Red Twists launch kit was designed to give our friends a first-taste experience that enhanced their stay-at-home experience.
The "Snack From Home" kit was designed to encourage a night in while enjoying Red Twists! The kit includes socks, a snack box and dreamy stickers. GIFs were additionally created to inspire sharing on social.
Delicious product photography was key to the design of the online shopfront as more people were shopping digitally during this 2020 launch.