客户名称：迎驾

服务时间：2020年

项目背景： 迎驾酒厂推出的一款高端健康白酒，设计上需突出稀缺性，价值感，体现当地的生态属性。

服务内容：产品形象、产品设计

创意成果： 从迎驾石斛特有的形状特点——上窄下宽，来设计此款酒的瓶型。瓶身下部两边稍微凹陷，模仿石斛的生长节点，而形似金色领带的模块是石斛低垂的叶子。制造别具特色的第一眼视觉，使目标消费人群能够快速识别此珍贵药材；提炼当地的地理位置“北纬31°”作为文字信号，凸显生态优越性。

Customer Name: Yingjia

Time of service: 2020

Project background: A high-end healthy liquor produced by Yingjia Winery needs to highlight scarcity and value in design and reflect local ecological attributes.

Service content: product image and Product Design

Creative achievements: the bottle shape of this wine is designed from the unique shape characteristics of Yingjia Dendrobium, which is narrow at the top and wide at the bottom. Two sides of the lower part of the bottle body are slightly sunken, imitating the growth node of Dendrobium, while the module shaped like a gold tie is the drooping leaves of Dendrobium. Make unique first sight, so that the target consumers can quickly identify this precious medicinal material; The local geographical location "31 degrees north latitude" is refined into text signal, highlighting the ecological advantages.