shenyang 沈阳's profile

国窖湾区之光设计

客户名称:国窖1573
服务时间:2020年
项目背景: 国窖1573为粤港澳大湾区设置的一款主题酒,展现粤港澳大湾区的风采,并为品牌的传播助力。
服务内容:产品形象、产品设计
创意成果: 主色调选用2020流行的蓝色,作渐变处理,一深一浅,海潮涨褪,碧海青天,显轻柔,开阔的气象;四平八稳的瓶型,承继了国窖1573的稳重;选用粤港澳大湾区地图作为产品与项目的连接点,每个独立的城市以星光代替,击凸工艺形成浮雕;深圳又被称为“鹏城”,故在原有的国窖符号上,金鹏与之融合一身,实现“湾区之光”的标识化。
Customer name: Guojiao 1573
Service time: 2020
Project background: Guojiao 1573 is a theme wine set for Guangdong-Hong Kong-Macao Greater Bay Area, which shows the elegant demeanour of Guangdong-Hong Kong-Macao Greater Bay Area and helps the brand spread.
Service content: product image and product design
Creative achievements: the main color is the popular blue color in 2020, which is gradually changed, one deep and one shallow, the tide rises and falls, the blue sea is clear, and the weather is soft and open; The stable bottle type inherits the stability of Guojiao 1573; Guangdong-Hong Kong-Macao Greater Bay Area map is selected as the connection point between products and projects, each independent city is replaced by starlight, and embossing process is used to form relief; Shenzhen is also known as "Pengcheng", so Jin Peng is integrated with the original national cellar symbol to realize the identification of "Light of Bay Area".
国窖湾区之光设计
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国窖湾区之光设计

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