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泸州老窖八年窖产品设计

客户名称:泸州老窖
服务时间:2020年4月-2020年8月
项目背景: 泸州老窖打造的一款中端的区域性白酒,准备先于浙江一带市场试点投放,并有着辐射全国市场的战略思考。
服务内容:产品形象、产品设计
创意成果: 设计主要从8年窖藏的“A8”,以及瓶型两点进行考研打磨。以意大利斜体的形式表现A8,加入了现代西方美学色彩。瓶型以方形为主,四方瓶角做出锐利感,选取了尺寸较大的瓶盖,整体显落简洁,大气的形象特质。瓶背富有动感的线条实是时间的轮盘,8年窖,传递出时间的流转不停。
Name of customer: LU ZHOU LAO JIAO CO., LTD Co., Ltd.
Service time: April 20 - August 2020
Project background: a mid-end regional liquor produced by LU ZHOU LAO JIAO CO., LTD Company. Co., ltd. Is ready to try out in Zhejiang market, and has strategic thinking of radiating the whole country market.
Service content: product image and Product Design
Creative achievements: the design is mainly polished from the "a 8" and bottle shape accumulated in 8 years. A 8 is expressed in Italian italics, adding modern western aesthetics. The shape of bottle is mainly square, and the corners of the square bottle are sharp. Choose a larger bottle cap, which is simple and reflects the image characteristics of the atmosphere. The dynamic lines on the back of the bottle are actually the roulette wheel of time and the cellar of 8 years, conveying the endless flow of time. 
泸州老窖八年窖产品设计
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泸州老窖八年窖产品设计

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