Brief//
Hablaw was founded in 1993 with the ambition to reshape how we think justice. A people first, compassionate and outcome-focused legal support service, their innovative and accessible approach has brought them trust and success from families and the vulnerable.
Hablaw approached me to transform their brand identity and brand position completely. I worked closely with them to create a brand strategy and proposition that differentiated them from other law firms, focusing on humanising the law and making a positive difference. The new identity is inspired by the kindness and compassion that the brand offers - embodying the ideas of progression and caring through a letter "H" with a waved connection stroke - giving the design elegance making it memorable and timeless.
