MarketingKind is a membership community of marketers, brands and causes spreading acts of life-changing kindness through outcome-oriented events and activities. I was appointed to design the brand identity and craft their online presence.
The brand identity was brought to life by the workshop findings of brand persona and positioning - "Spreading acts of life-changing kindness". Teamwork strengthens brilliant conceptual power, setting the strong foundation of an integrated online platform that works hard for the professional community. MarketingKind's identity is a modern integration of the letter "M" and "K", embodying the ideas of a knowledgable community with a desire of making positive change. The bold and simple iconic shape empowers the design with confidence and recognition.