It’s always exciting to work with brands that are constantly developing great products and looking for new ways to present it to the consumer. The Whirlpool group and its range of brands are undoubtedly one of them. We’re invited by our long-term friends at Brastemp, one of the most well-known and loved home appliance brands in Brasil, to develop the launch of the new Titanium washing machine, a product with features that are innovating the category.
Our creative mission involved presenting the product's features from a more humanized and cozy narrative and language. The video needed to communicate the functional benefits of Titanium in a way that consumers would identify with. Our insight was “what if the product is presented from the perspective of the consumer experience?”. Well done. We aimed to bring the viewer to the first person, and make him a participant in the product's test drive.
Directors: Fagner Nogueira and Carlos Kulpa
Concept: Marcos Torres and Marco Sesterhenn
3D and Lookdev: Fagner Nogueira, Guilherme Moura, Wallace Santos, João Neto, Guilherme Campos and Miguel Giffu
Animation: Fagner Nogueira, Gabriel Branchina, Hannry Pschera, Jonathan Edward, Jonathan Souza, Daniel Rocha and Ricardo Rosa
Illustration: Ricardo Amaral
Riggin: Thiago Valentim
Post-Production: Bruno Closs, Daniel Zimmer, Filipe Heinen, Bruno Ribeiro and Douglas Liell
Client Manager: Daniela Sostisso and Cristiane Ramos
Project Manager: Lívia Gregory and Pamela Almeida
Scripts: Renata Freitas
Sound: Vox Haus