In order to make the realistic CG squirrel perform in a live action environment, the timings and actions of the animal were blocked out by the boutiq team during pre-vis. After analyzing reams of squirrel footage to understand how these creatures moved, our animators lovingly key framed the squirrel into life. Various simulations were created to add realistic fur (over 6 million hairs) and muscle movements to the animation. Shot on location we added lots of 3D plant extensions during post production to simulate seemless interaction between the squirrel and the environment. Our goal was to make a humorous spot, and make the film look as believable as possible, since the squirrel and the “exploding” flowers our entirely computer generated.

 

Director Mike Huber
Agency Inflagranti
Brand Hauert