The initial pitch brief by agency Ogilvy was to convince the client (Nestlé) that we do a food commercial without shooting a single frame of film. We generated a 7 second test animation rendered in 3D featuring jumping bouncing photorealistic raspberries. The result ended up being quite a departure from what Nestlé had been doing previously. When a client hears ‘animated’ they usually think Pixar, so it’s important to show them there’s other ways to approach storytelling – especially with their budget in mind.

 

Directors Mike Huber & Philipp Zünd
Agency Ogilvy
Brand Hirz