It’s probably the most trendy, but already most mainstream drink out there. Easy to mix, even easier to drink, and once you have started you can’t stop sipping at your Aperol Spritz. TBWA and Campari gave us the great opportunity to come up with a fresh, graphic story, so we took the chance to mix 2/3 good old new typographic style with 1/3 expression, and a shot of sparkling freshness. On ice and with a slice of creativity it’s the perfect serve of motion design.

 

Director Philipp Zünd
Agency TBWA
Brand Campari