There is a 7-Eleven® store at approximately every 10 miles of all Americans, it's a brand that is part of their everyday lives. At Deutsch Los Angeles, we revised the visual identity for the overarching brand taking into consideration important findings from the strategy, the research over the competition, the category and consumer inputs. The updated design brings a slight revision to the logo for digital spaces, a new primary font and reinforce the importance of the unique 3 colored stripes.
Taking visual cues from the 7-Eleven history and recognizing the importance of the equity the logo carries, we added a modern twist to enable 7-Eleven's to continue it's cultural relevance.
Client: 7-Eleven
Agency: Deutsch LA
Creative Chairman: Pete Favat
EVP, Head of Design: Adhemas Batista
VP, Design Director: Talin Baharian
Associate Design Director: Desmond Hsu
Designer: Jeremy Gozzip
