Star Work & Travel USA
We’ve successfully created a new Brand Voice and Visual Identity for STAR - Work & Travel USA.
Star is a work & travel agency based in Prishtina, Kosovo that provides unforgettable experiences for Kosovar students in the US. Through this rebranding we wanted to help them communicate better their core beliefs, values and their amazing service.
The challenge and our approach:
The challenge was to turn a widely used name like STAR into a unique logo or symbol.
Even though you can find this symbol/name very often, still, being a "star" makes us feel special.
After many sketches and ideas with different logos and symbols, we were still not satisfied with the results, because it seemed very ordinary to us, but then we came to a very natural visual solution.
If we try to draw a star by hand then in many cases it will look like the letter A, and every time we try to draw a star, it will never come out the same as the previous one, the same as our adventures. Each of us writes our own adventure, so this was the main symbol which was going to be applied through the whole identity.
Typography
Powerful Futura Bold typography, apart from being clear and very attractive to the eye, what makes it special is that it resists time and trends.
Brand Voice and Slogan
Nostalgia
As children we always learned about the adventures of Huckleberry Finn, Tom Sawyer and we have seen many adventure movies of different characters, but through STAR is the opportunity to create your own adventure, which we communicated it through the slogan "STAR - Your adventure", which also sounds like "start your adventure"
The monogram and the symbol A, in addition to symbolizing the star, also stands for Adventure, America, Airplane and many key words that represent key messages and values of Star Work & Travel America.
Colors
We have created a color palette inspired and based on the original American signs of street restaurants, motels, beautiful colors of sunrise and sunset that also expresses adventure, nostalgia and youth.
Characters
STAR characters are tourist students who know how to have fun, they are brave, they love life and they are ready to enjoy every moment!
Brand Book
Credits
Creative Direction: Erblin Shala, Hana Arapi
Brand Identity Designer: Erblin Shala
Art Direction: Erblin Shala, Hana Arapi
Character Illustration: Arbra Shala
Character animation frame by frame: Erin Krasniqi
Social Media Design: Arbra Shala
Creative Direction: Erblin Shala, Hana Arapi
Brand Identity Designer: Erblin Shala
Art Direction: Erblin Shala, Hana Arapi
Character Illustration: Arbra Shala
Character animation frame by frame: Erin Krasniqi
Social Media Design: Arbra Shala
