She Store E-commerce / Explainer Video by Amam Studio

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In Kosovo less than 20% of businesses are owned by women, that’s why supporting and creating better opportunities for women in business is very important.

She Store is a unique e-commerce platform that is created for women-owned businesses.

They provide a range of high quality products that are created by women for women.

Art Direction

Our goal was to create a bold-feminine look and feel.

Based on the main categories and products that She Store provides we designed multiple illustrated icons and assets such as skin care products, fashionable boots, pots, bags, jewelry and more, that we used in the video but also prepared them to be used as single assets on the web to identify the categories.

Glowy elements, bold characters and shapes were our initial thoughts when creating the creative and art direction for this project.

The color palette was inspired by the brand colors of the She Store platform, but also by the company that created and developed the product, Appdec, which is also a women-co

owned company.

Character Design and style exploration

We started by creating characters with more details, but as we kept experimenting and exploring we ended up with bolder characters that had more minimal details.

Below you can find some sketches and some of the first frames that we created while we were exploring the art direction.