Ashraya, a group of churches, had done an extensive branding exercise after more than a decade since it’s establishment. We were approached with the task of creating a brand new visual identity that represented the vibrant, passionate and friendly community.

Since Ashraya is more than a decade old organisation our top priority was to retain the tree but give a fresh perspective. ‘People’, form the very essence of the logo. We took a handcrafted approach to the logomark to represent the friendly community essence. With the typeface we took a modern approach to keep it fresh. The colour palette comprises of both warm and vibrant colours to express the brand’s warm yet vibrant & creative nature. We built a visual system with the individual leaves to communicate the importance of each person in the community.