Freedom Air Charters is an on-demand luxury flight charter services. With the motto, Fly Anywhere, Fly Exclusive, their services focus on safety, reliability and high quality jets. The objective of the branding exercise was to build a brand symbol and identity that will embody the brand’s essence, its personality and connect with its audience. The logomark symbolises a bird-like freedom soaring on top of the world. It resonates the aspirational personality of the brand and its audience. The colours and typography represents luxury, class and reliability.