Brand Identity
LIME VALLEY MANAGEMENT, USA
Lime Valley Management is a consulting and training company based out of Pennsylvania, USA. The brief was to design a minimalistic logo that truly represented the brand. The brand’s essence is - confident, calm, empathy and direct and that played a direct role in creating the colour palette. ‘Chaos to order’ was the direction for imagery. The logo uses triangles forming LVM and also signifying process, collaboration and most of all ‘creating order’.
The brand identity also includes customised illustrations and characters to enhance the brand experience on presentation and training decks. These characters represent the target audience of the company.
