FIFCYL. Branding and art direction for Festival Internacional de Fotografía de Castilla y León. A festival that brings together the most prominent contemporary names on the international scene such as Joel Meyerowitz, Robert Frank, William Klein... We started with an F to create a symbol that had a direct connection with photography and that transmitted its sensitivity. The photographs taken with prolonged exposure times create oneiric images, where it seems that we can see the soul of who is photographed. We wanted to capture the essence and soul of the Festival in its logo. We work with the concept of focus and blur to develop brand growth. We put the focus on the Festival Internacional de Fotografía de Castilla y León.
Creative director Bakoom Studio
Art direction Bakoom Studio
Motion Eric Ureña
New York City, 1963 © Joel Meyerowitz. Cortesía Howard Greenberg Gallery, NY / New York City, 1965 © Joel Meyerowitz. Cortesía Howard Greenberg Gallery, NY/ The Irish Travelers, A Forgotten People © Rebecca Moseman. Cortesy of IPA/ Siblings © Beatrice Heydiri. Cortesy of IPA / © William Klein / © Robin Plus / Sin título © Fondo Álvaro de Castro. Archivo Histórico Provincial de Palencia
THANK YOU!
