Babymanía -
Brand Identity
Babymanía is an apparel and accessory store for babies and toddlers with the biggest and most recognized brands. Babymania seeks to create a friendly and welcoming environment for moms and their little ones while offering stylish products.
Challenge
A mother’s love is like no other. And mothers express their love in
many ways. One of those is fashion, which is a form of expression.
It is easy to understand why mothers choose fashionable clothing
for their babies. It is a way moms express their love. They want
their little ones to feel comfy and look stylish. So the world can see
their children with the same eyes they do.
Babymania wants to be in that sweet spot between the playful side
of children and the charm of fashion.
Solution
With “playful fashion” as our strategy, we set out to marry two
With “playful fashion” as our strategy, we set out to marry two
qualities often divided, making the brand feel stylish and friendly.
We used a confident serif for a traditional and classical look. The
circles make it playful and lively. The interaction between these
two makes a flexible, dynamic brand. The circles can expand,
shrink, bounce, and interact with all the brand’s touchpoints.
circles make it playful and lively. The interaction between these
two makes a flexible, dynamic brand. The circles can expand,
shrink, bounce, and interact with all the brand’s touchpoints.
The brand identity captures the personality of Babymania as a store
with fashionable clothing and lovely care for moms and their darlings.
CLIENT FEEDBACK
I was very pleased with the work received from Studio Mondos,
they really fulfilled my expectations with the work, nice attention,
and timely delivery. I would make use of their services again.
I recommend them 100%!
– KAREN MEJÍA, FOUNDER, BABYMANÍA
