Smiles for Christ es una organización sin fines de lucro en la Universidad de Harding en Arkansas, EUA que recauda fondos para ayudar a una escuela para adultos y niños con discapacidades mentales en Tegucigalpa, Honduras.
La organización cumplía 10 años y su meta es seguir creciendo e incrementando su ayuda como organización sin fines de lucro.
Uno de los problemas que enfrentaban era que su identidad no representaba el camino que querían seguir y no estaba adaptada para uso en tiempos modernos.
La identidad propuesta es adaptable, relevante, y versátil. La organización requería mas profesionalidad sin dejar a un lado que es una organización que trae alegría en su fin de ayudar a los que lo necesitan.
Se pensó en utilizar un logotipo dinámico con varias sonrisas para representar la variedad de sonrisas de las personas. También la variedad de sonrisas se utiliza con el nombre "Smiles" ya que es el nombre que mas se usa cuando se refieren a la organización.
Smiles for Christ is a non-profit organization in Harding University that raises funds to help a school for mentally challenged adults and children in Tegucigalpa, Honduras.
The organization celebrated its 10th anniversary and its goal is to continue growing and increasing their help as a non-profit organization.
One of the problems they faced was that their identity did not represent the path they sought to follow and was not adapted for use in modern times.
The proposed identity is adaptable, relevant, and versatile. The organization required more professionalism without leaving aside that it's an organization that brings joy in its goal to help the one's in need.
It involves using a dynamic logo with several smiles to represent the variety of smiles of a person. Also, the variety of smiles is used with the name "Smiles" since it's the name that's most used when referring to the organization.
The proposed identity is adaptable, relevant, and versatile. The organization required more professionalism without leaving aside that it's an organization that brings joy in its goal to help the one's in need.
It involves using a dynamic logo with several smiles to represent the variety of smiles of a person. Also, the variety of smiles is used with the name "Smiles" since it's the name that's most used when referring to the organization.
Fotografías de Tania Salgado
Photo Credit: Tania Salgado
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